Susan M O'Dell & Associates | Canadian Retail Consultants

Our Services

Please review our list of services below. If you have any questions, please feel free to contact us.

 

Independent Director :

 

CALL WHEN YOU ARE SEEKING:

 

  • a board member to add market-savvy creativity;
  • the experience of a business consolidator;
  • to evaluate merger and acquisition opportunities;
  • independent thinking

 

HOW SUSAN WORKS:

 

Whether offered a permanent seat on the board, or participation in a board-led project, she brings director-level credentials and experience to deliver the desired outcomes. Susan completed the ICD Directors Program in Spring 2007.

Strategic Innovator:

 

CALL WHEN YOU HAVE TO:

 

  • out-maneuver the competition at home or abroad;
  • unblock entrenched positions;
  • deliver post-merger synergies;
  • turn around profits

 

HOW SUSAN WORKS:

 

You have a tight deadline and a major conundrum. With her broad business background and insightful questions she quickly "gets" your situation. An intense session leads the board or senior team through a structured process creative enough to inspire new thinking and detailed enough to ensure deliverability.

Brand-Builder:

 

CALL WHEN YOU MUST :

 

  • halt brand erosion;
  • just-start your creative team;
  • broaden your markets;
  • extend brand equity

 

HOW SUSAN WORKS:

 

You need fresh eyes and creative insight to move from the status quo, or worse, steady decline. With her valuation-based approach to brands, Susan moves directly to the heart of the matter - how to build brand equity for consumers and shareholders. Her masterful facilitation style ensures creativity within the team while her tough questions guard brand integrity.

Motivational Speaker:

 

CALL WHEN YOU WANT

 

  • to inspire your audience out of their everyday world;
  • real-world examples, warts and all;
  • to pair great wines with a business success story

 

HOW SUSAN WORKS:

 

You want to inspire action-oriented outcomes from a seasoned, senior team. Susan listens to the needs and concerns of your target audience and adjusts her presentation style, length and examples to match. Whether roaming the stage in front of 1,000 of your best dealers or setting the stage for the Board, Susan sets the right tone.